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Live video services are a technology that is new and booming, finding success on social media, in business, gaming, marketing, recruiting, real estate, healthcare, and webinar events. Studies show that 79% of consumers interact with live videos at least once a week, while 33% interact with live video five times or more per week, and nearly 60% of consumers report feeling more likely to trust companies that embrace live video technology.

Businesses are popular users of live video, as 75% of CEOs say that video conference calls are on the path to completely replacing audio-only conference calls. In addition to business, the global gaming video content revenue reached over $9 billion in 2020, and 17% of US patient visits to their healthcare providers were conducted via telehealth platforms in 2021. Studies show that visuals are processed 60,000 times faster than text by the human brain, and many industries are using this to their advantage.

Despite the widespread use of it, live video has proven to have its downfalls. The quality of live video has the tendency to be subpar, hindering the user experience and their attention span. Also, privacy can be an issue, as screen sharing or private chat options make it easy to accidentally share confidential information. Compatibility is also an issue that needs to be improved, as participants of live video sessions are working with several types of devices, and often the live video performs differently on the different devices. Finally, user interface, also known as the extent to which a site is user-friendly, can have a large impact on a user’s productivity, engagement, comfort level, and learning speed.

The cost of poor quality live video is enough to push many companies to actively work to improve video streaming and communication services. Single-stream technology has emerged as a leading way to fix some of these cumbersome issues, as it combines live participants, regardless of the data source, into a single video stream. This means that everyone sees the same video stream on all devices, and screen sharing, live streaming, recording, videos, data overlay, and more can be incorporated to each session. Users can also embed these video streams into any web services because it is browser based, all of the data streams are processed in the cloud, and it is fully encrypted without third party tools or software.

These improvements that are on the way to breaking through mainstream live video usage have the potential to improve those key issues like bandwidth, quality, encoding, privacy, compatibility, user interface and many more that users everywhere currently struggle with. Living in a world where everything is at the tip of your fingers or the press of a button can be overwhelming and frustrating to those who suffer from typical problems associated with this type of technology. However, with live video and the constant push for the improvement of the platforms that provide it, communicating with others, whether it be for pleasure, business, or other affairs, can be as easy as making a phone call.

The power of nimble live video
Source: eyeson.com

About the Author(s)

Adam Torkildson

Adam is a long-time resident of American Fork, UT. He serves in several local service organizations and advises several startups that he's invested in or founded.

Owner, Tork Media

Key Topics

  • Branding
High Speed Communication with Live Video