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Social media has made marketing for small businesses easy and affordable, especially those run by thin teams. It's a simple way to see your audience's day-to-day activities, what they want and how to approach them in real and honest conversations. If you're wondering about the techniques you can employ for the successful use of social media for small businesses, look no further than these four tips and techniques to get you started.

Why Small Businesses Succeed In Social Media Marketing

There are now over 4.2 billion active users on different social media platforms, with Facebook leading, followed by TikTok and Instagram. An average user is present on at least five social media platforms. These users spend an average of two hours and 25 minutes per day on social channels — browsing pages, following trends, commenting, liking, and engaging brands. This is where small businesses reap great benefits because they can initiate personalized conversations, easily follow trends, and engage these users one-on-one to…

  • Build brand awareness and create brand discovery

  • Find new leads through personalized engagement 

  • Develop personalized customer relationships

  • Make direct sales within the platform

  • Collect brand reviews 

Tips for Social Media Marketing

Here are four vital social media tips for small businesses and startups to get you started: 

Be Omnichannel

There are over 200+ social media sites you can sign to. Since you can't sign up for your business account on all of them, you need to know where most of your target audience hangs out and be there. The most commonly used channels are Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, and WhatsApp. 

Share Your Google Reviews 

Since Google is the most used browser, try to have your customers leave great reviews about your company, products, or services on Google, then share those reviews on your social platforms. Customers love social proof, and reviews are your way of other customers talking about you online. If you want to get started with Google reviews, you can benefit from this quality Google reviews tool

Build Communities

Social media marketing and engagement is more than just posting your content and engaging with connections. You need to build a community with your connections. Platforms like LinkedIn, TikTok, Facebook, and Twitter have integrated communities where like-minded individuals can meet. Invite your audience to become part of your community through active engagements, supportive content, and positive relations. Your audience and prospects will feel much closer to you when they know you care about and for them. This will help you get better reviews and referrals and increase your sales. 

Seek Collaboration With Micro-Influencers

The influencer culture has become synonymous with social media brand marketing, and rightly so. They have better ROI and higher brand recognition results. Although macro-influencers give brands a higher reach, micro-influencers have power in niche communities. Macro influencers are costly, highly committed, and hard to reach because of their demand. Micro-influencers — anybody with between 1,000 and 100,000 followers is less expensive and still gets the job done because of their higher engagements. They're also highly likely willing to work with small businesses, are open to joining trends, and are always open to feedback.

Endnote 

Having the right social media marketing strategy that fits your capabilities as a small business is necessary, but your efforts may be void because of a lack of reach and engagement without these four techniques. Use these four tips to increase your social media engagement and business growth. 

About the Author(s)

Adam Torkildson

Adam is a long-time resident of American Fork, UT. He serves in several local service organizations and advises several startups that he's invested in or founded.

Owner, Tork Media
Critical Social Media Marketing Tips for Startups and Small Businesses