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About

Jennifer Tomlinson is senior manager of channel marketing at Microsoft. She leads partner marketing efforts to help companies manage their current customers and grow their customer base. Jennifer has more than 20 years of experience in implementing successful, scalable marketing strategies for product, audience, and channel marketing in enterprise and small- and medium-sized businesses.

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What Kind of Content Is Best for Nurture Efforts?
Content marketing can create positive brand associations, guide leads throughout the sales process, and create long-term brand
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